Data & Analytics

Driving Growth through Measurable Insights

Granular access to data on websites and campaign performance is essential for brands to drive consistent long-term growth.

As an Account Director at Jellyfish, I led multiple data-driven projects, working closely with a team of Google Analytics experts to establish robust data structures that provided actionable insights for brands. As a preferred Google partner, Jellyfish was often recommended by the tech giant to brands seeking enhanced data capabilities.

For Revlon, the beauty industry leader, Jellyfish implemented a comprehensive Google Analytics and Google Tag Manager setup, including data layers, custom goals, tags, and reporting. We also conducted tailored training sessions to empower the Revlon team with the knowledge to interpret results and make strategic marketing decisions.

Beyond Revlon, Jellyfish supported brands like Elanco, Quirónsalud, MTN, and Telesure with data science initiatives and premium Google Analytics 360 and GA4 licenses. Working with such talented analytics experts and influential brands has deepened my expertise as an Account Director, reinforcing my ability to drive growth through data-driven strategies.