This project resulted in the development of the first-ever fully mobile-responsive website for any FOX brand outside the U.S., marking a significant milestone in the company’s digital evolution. The redesigned website showcased FOX’s core brands—FOX, FX, FOX Sports, National Geographic Channel, and their associated sub-brands—in a visually compelling and user-friendly format.

The site also served as a dynamic platform to highlight the company’s flagship TV shows, including The Simpsons, American Horror Story, The Walking Dead, 24, Prison Break, and The X-Files, while celebrating FOX’s rich entertainment legacy. By focusing on a user-centric design and mobile responsiveness, the new website significantly enhanced user engagement and positioned FOX International Channels at the forefront of digital innovation.