Paid Social Advertising

Maximizing Impact Through Targeted Strategies

In an era where organic reach is dwindling and algorithms are in constant flux, capturing user attention is more challenging than ever. While a strong organic social strategy and engaging content are vital, paid social advertising is essential for driving awareness, sparking audience interest, and navigating the full marketing funnel.

Throughout my career, paid social campaigns have been a key focus. Initially, I took a hands-on approach, managing campaigns for FOX Networks Group to amplify activations, live event coverage, and app launches. As my role evolved, I transitioned to a more strategic position, guiding overall strategy while expert teams handled the day-to-day campaign management.

I’ve applied my expertise in paid social for diverse brands, including Philips, BISSELL, AGON by AOC, and various divisions of Barceló Hotel Group, across all major platforms—Instagram, TikTok, X/Twitter, Facebook, LinkedIn, and YouTube.

Becoming a Meta-certified professional further solidified client trust and enhanced my ability to deliver impactful results.