Partners & Influencers

Liaising with Key Allies to Broaden Social Exposure

Throughout my career in social media, I’ve tackled the industry from every angle—content creation, reporting, community management, social listening, and strategic planning. Yet, expanding reach and enhancing engagement required more than just these elements. Enter partnerships and influencer marketing, crucial components for amplifying messages and connecting with audiences organically.

My journey into partnership and influencer marketing began at McCann with Barceló Hotel Group. Here, we orchestrated content distribution, ran engaging giveaways, and collaborated with key stakeholders to grow our follower base across various hotel brands.

This experience evolved at Jellyfish, where I led social media efforts for Philips. We partnered with prominent Spanish influencers such as Xuso Jones, Marta Pombo, Farmacéutico Fernández, and Ileovlogs to drive impactful campaigns and strengthen Philips’ brand presence.

More recently, I’ve had the thrill of collaborating with elite esports teams like G2 Sports, Team Vitality, and Furia. G2, headquartered in Berlin, Germany, boasts teams competing in League of Legends, Valorant, Counter-Strike 2, Hearthstone, Rocket League, Rainbow Six Siege, Fortnite, and iRacing. Team Vitality, based in France, has squads in fourteen esports titles, while FURIA, a Brazilian powerhouse, competes in games such as Counter-Strike: Global Offensive, Rocket League, League of Legends, Valorant, Rainbow Six: Siege, Apex Legends, and Super Smash Bros. Partnering with these organizations has elevated brands like AGON by AOC through exciting activations and tournaments, solidifying AGON’s status as the premier choice for gaming monitors worldwide.

Additionally, a key partnership for AGON by AOC with Red Bull Gaming has been instrumental. This collaboration supports numerous global esports tournaments, with AGON by AOC providing thousands of monitors each year, ensuring our brand’s prominent presence in the esports arena.