SKY ROJO
A High-Octane Journey of Survival and Revenge
“Sky Rojo,” a thrilling Netflix original series, follows the adrenaline-fueled escape of three women—Coral, Wendy, and Gina—as they break free from their past lives and a dangerous pimp who controls them. Packed with intense action, dark humor, and a pulsing soundtrack, this Spanish-language show from the creators of Money Heist explores themes of freedom, friendship, and resilience. Set against a vibrant backdrop of neon lights and high-stakes chases, “Sky Rojo” delivers a bold and unapologetic narrative that keeps viewers on the edge of their seats.
Sky Rojo 2: The Campaign
I spearheaded the social media strategy and asset production for the launch of Season 2 of “Sky Rojo,” Netflix’s Spanish blockbuster. Following the unprecedented success of the first season, expectations were incredibly high. One of the main challenges we faced was the sudden handover of the project from the original team to our newly assembled group at Jellyfish. Despite the initial chaos, we quickly adapted and developed a robust launch campaign that exceeded the previous season’s results. Our strategy focused primarily on Instagram and X/Twitter, leveraging engaging content and audience insights to maximize reach and engagement, ultimately setting a new benchmark for the show’s social media performance. This was also my first experience in an entertainment-related project after my 10 years at FOX Networks Group.
About Jellyfish
Jellyfish is a global digital marketing agency that specializes in delivering innovative solutions across a range of channels and platforms. With a strong focus on data-driven strategies and cutting-edge technology, Jellyfish helps brands thrive in the digital world. The agency offers a comprehensive suite of services, including social media management, search engine optimization, content creation, programmatic advertising, and web development. With a presence in multiple countries and a diverse team of experts, Jellyfish combines creativity and expertise to drive growth and deliver impactful results for its clients. Dedicated to pushing the boundaries of digital marketing, Jellyfish partners with leading companies across various industries to create compelling, effective, and measurable campaigns.