PepsiMundo

PepsiMundo was a community site that targeted Latin American and US Hispanic audiences. Based on music and sports content, the beverage brand wanted to connect with fans across the continent in a conversational way in the years before the rise of social media. This was done through daily news, competitions, partnerships with big artists, downloadable assets, and more.

I was in charge of keeping the website fresh with daily content, doing all the copywriting and content curation for it.