PepsiMundo

Engaging Latin American and US Hispanic Audiences

PepsiMundo was a vibrant community site aimed at engaging Latin American and US Hispanic audiences with a focus on music and sports. In an era before social media dominance, the site connected fans across the continent through daily news, exciting competitions, partnerships with major artists, and a range of downloadable assets.

I was responsible for maintaining the site’s dynamic presence, handling all copywriting and content curation. This included crafting fresh daily content and ensuring the site remained relevant and engaging for its target audience.