PepsiMundo

PepsiMundo was a community site that targeted Latin American audiences. Based on music and sports content, the beverages brand wanted to connect with fans across the content in a conversational way in the years before the rise of social media. This was done through daily news, competitions, partnerships with big artists, downloadable assets, and more.

I was in charge of keeping the website fresh with daily content, doing all the copywriting and content curation for it.

Client
Pepsi
Year
2006 - 2007
Services
Content creation & edition. Copywriting.