Puedo Decidir

In 2019 UNICEF wanted to launch a campaign to raise awareness about unintended pregnancy in Argentina. Following the requests for proposals, the project I submitted together with a partner to a network of local NGOs was the chosen one.

“Puedo Decidir” (“It’s my choice”) was a digital and social campaign targeting teens across the country in order to provide them with information on what is and how to avoid unwanted pregnancy and tips on how to enjoy their sex life.

In addition to the campaign concept, we created a website and opened social media accounts that continued to be used in the following years under brand new communications.