A multi-brand and multi-platform strategy

As part of my leading role as a Social Media Strategist at McCann Worldgroup, I had the privilege of working for one of their main clients: Barceló Hotel Group. One of my main tasks was developing a brand new social strategy for the corporate profiles attached to their four brands: Barceló, Royal Hideaway, Occidental, and Allegro hotels. The project involved deep research on the social media landscape within the tourism industry, going through loads of social analytics and creating a detailed proposal on how the hotel company should treat their Instagram, Facebook, Twitter, YouTube, and LinkedIn profiles according to the different phases of the customer journey.

About Barceló Hotel Group

Barceló Hotel Group, the hotel division of Barceló Group, is the 2nd hotel chain in Spain and the 29th largest in the world. It currently has more than 250 4 and 5 star urban and holiday hotels, and more than 55,000 rooms, distributed in 22 countries and marketed under 4 brands.

In addition to managing the corporate accounts, my team and I were in charge of running the social media profiles of 35+ hotels located in Latin America and Spain.

About McCann Worldgroup

McCann Worldgroup is a leading global marketing solutions network whose professionals are united across 100+ countries by a single vision: To help brands earn a meaningful role in people’s lives. McCann Worldgroup was named “Global Agency Of The Year” by Adweek magazine, “Network of the Year” by the Cannes Lions, the world’s most creatively-effective marketing services company by the Effie Awards (for three consecutive years), “Global Network of the Year” by Campaign Magazine and “Network of The Year” by The Webby Awards. Fast Company named McCann Worldgroup to its list of The World’s Most Innovative Companies.

Barceló Hotel Group (McCann Worldgroup)
2019 - 2020
Social media strategy