Puedo Decidir

A Digital Campaign for UNICEF’s Awareness Initiative

In 2019, UNICEF launched a campaign in Argentina to raise awareness about unintended pregnancy among teens. Our proposal, submitted in partnership with a local NGO network, was selected to drive this important initiative. The campaign, titled “Puedo Decidir” (“It’s My Choice”), was designed to provide comprehensive information on preventing unwanted pregnancies and offer guidance on maintaining a healthy and enjoyable sex life.

Alongside the campaign concept, we developed a dedicated website and established social media accounts. These digital platforms were instrumental in delivering the campaign’s messages and have continued to serve as valuable resources for teens under new communications strategies in the years following the campaign.