Rising above the rest

In addition to defining the social media strategy for the different corporate brands under Barceló Hotel Group, I have overseen the ongoing content creation for the Facebook and Instagram profiles of 35+ hotels mainly located in Latin America and Spain, such as Barceló Maya Grand Resort, Royal Hideaway El Embajador, Allegro Playacar and Occidental Tamarindo. My role involved leading a team of community managers, supervising the creation of monthly content plans for each hotel, generating reports with a thorough analysis, implementing new tools and liaising wth the client in order to discuss resutls and next steps.

Top beaches, sunsets, and more!

Barceló Hotel Group operates multiple 4 and 5-star urban and holiday hotels, marketed under 4 brands: Barceló, Royal Hideaway, Allegro and Occidental Hotels & Resorts. Each of the 35+ hotels my team and I were working for was meant to be treated as z separate client since each one had not only its own brand but also its unique style and personality. Creating social media content for hotels based in Mexico, Dominican Republic, Costa Rica and Spain entailed understanding the local culture, experiences and hotels’ facilities in order to produce a large volume of posts and stories that continuously increased their engagement on Instagram and Facebook.

About McCann Worldgroup

McCann Worldgroup is a leading global marketing solutions network whose professionals are united across 100+ countries by a single vision: To help brands earn a meaningful role in people’s lives. McCann Worldgroup was named “Global Agency Of The Year” by Adweek magazine, “Network of the Year” by the Cannes Lions, the world’s most creatively-effective marketing services company by the Effie Awards (for three consecutive years), “Global Network of the Year” by Campaign Magazine and “Network of The Year” by The Webby Awards. Fast Company named McCann Worldgroup to its list of The World’s Most Innovative Companies.

Barceló Hotel Group (McCann Worldgroup)
2019 - 2020
Social media strategy. Content supervision. Analytics. Paid campaigns.