TRUE BLOOD

True Blood emerged as 2009’s biggest new show for FOX in the UK. To support its launch—following its successful debut on HBO in the US—the local marketing team executed their most aggressive campaign to date, with a significant emphasis on online engagement.

I led the team that crafted stunning artwork and spearheaded a viral campaign featuring guerrilla marketing, microsites, ads, and email outreach. These efforts delivered an unprecedented surge in FX UK’s site traffic and significantly boosted TV ratings.

Welcome to Bon Temps

Since a Japanese scientist’s invention of synthetic blood, vampires have progressed from legendary monsters to fellow citizens overnight. And while humans have been safely removed from the menu, many people remain apprehensive about vampires living among them in Louisiana. In the southern town of Bon Temps, a local barmaid named Sookie Stackhouse (Anna Paquin) understands what it’s like to be an outcast.

Cursed with the ability to listen in on people’s thoughts, she’s also open-minded about the integration of vampires. She is especially intrigued by Bill Compton (Stephen Moyer), a handsome 173-year-old vampire living up the road. But as Sookie is drawn into a series of mysteries surrounding Bill’s arrival in Bon Temps, that tolerance will be put to the test.