LEGION

Legion was FOX’s big international premiere in 2017. Based on the Marvel Comics by Chris Claremont and Bill Sienkiewicz, it is the story of David Haller (Dan Stevens), a troubled young man who may be more than human.

I worked in the launch digital campaign of this critically acclaimed TV series with a big focus on social media, including the creation of bespoke assets, adaptation of key art and episodic imagery and trailers, and live coverage from New York Comic-Con.

Noah Hawley from ‘Fargo’ brought an obscure Marvel property to intriguing life.

This intellectual backdoor into the mutant X-Men concept needed a campaign that would keep fans engaged in the same riveting, off-kilter visual way that characterized the show.

Therefore, we produced stunning social imagery, GIFs, boomerangs, cinemagraphs and other visual assets that contributed to reach audiences across all continents. Legion was also the first example where FOX International’s counterpart in the US (FX Networks) would share the same Facebook page at global scale.

A visual masterpiece about mental illness and mutant powers.
THE HOLLYWOOD REPORTER

Client
FOX Networks Group
Year
2016 - 2017
Services
Social campaign. Digital branding.