LIVE EVENT COVERAGE
My job was creating the social strategy for FOX’s Global Marketing team in order to deliver fresh assets to local offices and have the events covered in real time. This included the creation of premium visuals, the release of trailers at global scale and the actual live coverage on Facebook, Twitter and Instagram.
Exclusive access. Red carpets. Surviving the fan apocalypse.
Some of the juiciest activities were the live coverages from panels, VIP events and press junkets, as those allowed us to have unprecedented access to the stars and bring a bit of them to fans in every corner of the planet.
Comic-Con is celebrated in San Diego and New York every July and October, respectively.