THE WALKING DEAD
I played a key role in shaping the global digital presence for the first eight seasons of the iconic TV show The Walking Dead. My contributions spanned the creation of immersive websites and microsites, the development of a blockbuster mobile app, and the launch of interactive 3D adventure games. Additionally, I spearheaded viral video campaigns and managed multiple social media initiatives that captivated and engaged millions of fans worldwide.
Client
FOX Networks GroupDate
2010 - 2017Services
Digital campaigns. Social media strategy. Project managment. Microsites. Mobile apps.
About the show
The world we knew is gone. An epidemic of apocalyptic proportions has swept the globe causing the dead to rise and feed on the living. In a matter of months society has crumbled. In a world ruled by the dead, we are forced to finally start living. Based on a comic book series of the same name by Robert Kirkman, this show focuses on the world after a zombie apocalypse. The series follows a police officer, Rick Grimes, who wakes up from a coma to find the world ravaged with zombies. Looking for his family, he and a group of survivors attempt to battle against the zombies in order to stay alive.
The zombie apocalypse goes global
Bringing one of the most successful TV shows in history to over 125 countries demanded a digital-first approach to captivate diverse audiences. My team and I developed an extensive range of ad formats, social assets, online games, and web and mobile apps that “infected” a massive global horde of The Walking Dead fans, ensuring the show’s digital presence was as impactful as its on-screen drama.
Mobile and social-driven campaigns
The Walking Dead was instrumental in driving the multi-million-strong following FOX enjoys across all social media platforms. By keeping fans deeply engaged both during and between seasons, we ensured the show remained a central part of the ongoing and highly active social conversation.
Live with the cast!
I had the incredible privilege of accompanying The Walking Dead cast at red-carpet events, San Diego and New York Comic-Con, and PR sessions to promote the launch of several seasons. My role extended beyond strategy, allowing me to capture and share these exclusive moments with fans worldwide.
