THE WALKING DEAD
I have been part of the global digital campaigns for the first eight seasons of the smash TV show The Walking Dead. This involved developing special sites and microsites, a blockbuster mobile app, 3D adventure games, viral videos and several social media campaigns that reached millions of fans across the globe.
Client
FOX Networks GroupDate
2010 - 2017Services
Digital campaigns. Social media strategy. Project managment. Microsites. Mobile apps.![the-walking-dead-site-s3 the walking dead fox site](http://rodrigobujan.com/wp-content/uploads/2019/05/the-walking-dead-site-s3.jpg)
![the-walking-dead-artb-s3 the walking dead season 3 on fx](http://rodrigobujan.com/wp-content/uploads/2019/05/the-walking-dead-artb-s3.jpg)
About the show
The world we knew is gone. An epidemic of apocalyptic proportions has swept the globe causing the dead to rise and feed on the living. In a matter of months society has crumbled. In a world ruled by the dead, we are forced to finally start living. Based on a comic book series of the same name by Robert Kirkman, this show focuses on the world after a zombie apocalypse. The series follows a police officer, Rick Grimes, who wakes up from a coma to find the world ravaged with zombies. Looking for his family, he and a group of survivors attempt to battle against the zombies in order to stay alive.
The zombie apocalypse goes global
Launching one of the most successful TV shows ever across 125+ countries put digital and social platforms front and center in order to maximize the impact across all audiences. As part of those efforts, my team and I created a wide variety of ad formats, social assets, online games, and web & mobile apps that “infected” an impressive horde of TWD fans worldwide.
![the-walking-dead-banners-social the walking dead digital campaign](http://rodrigobujan.com/wp-content/uploads/2019/05/the-walking-dead-banners-social.jpg)
![the-walking-dead-imac fox international facebook page](http://rodrigobujan.com/wp-content/uploads/2019/05/the-walking-dead-imac.jpg)
Mobile and social-driven campaigns
The Walking Dead played a crucial role in engrossing the muti-million following FOX has across all social media platforms. Keeping fans engaged during and in-between seasons allowed the show to be part of a constant and highly active social conversation.
Live with the cast!
My role also involved the enormous privilege of following the cast at red-carpet events, conventions (San Diego and New York Comic-Con) and PR sessions to promote the launch of several seasons of the show.
![the-walking-dead-live-coverage the walking dead comic con fox](http://rodrigobujan.com/wp-content/uploads/2019/05/the-walking-dead-live-coverage.jpg)