DEAD YOURSELF
To support the highly anticipated return of The Walking Dead Season 3 in early 2013, we launched the Dead Yourself mobile app—a creative, engaging tool that allowed fans to transform their selfies into zombies. Available on both iOS and Android and and translated into over 15 languages, including English, Spanish, Chinese, and Russian, the app catered to a global audience from day one.
As the project manager on FOX‘s side, I collaborated closely with our U.S. counterparts at AMC to ensure the app’s success. Through strategic planning, seamless cross-team communication, and a focus on user experience, Dead Yourself quickly became a global sensation, amassing millions of downloads shortly after its release. It maintained its status as the most successful FOX-branded app for many years, becoming a benchmark for digital engagement in the entertainment industry.
Transform yourself into a realistic zombie from The Walking Dead with the official free app.
Simply take or import a photo of yourself and edit your photo using the incredibly realistic zombie eyes, mouths, and props from The Walking Dead; then watch your creation come to life! Enjoy all of the 40+ high resolution eyes, mouth, and props.
“I have downloaded other zombie booths, but all they did was place gross mouths, eyes, so on. The stickers never even matched! But with this app, it is VERY realistic. Everything is in its right place, the face shaping and texture is very nice, this app just does it Perfectly! Plus, there are several eyes, mouths, props, and shades! This is probably the best zombie booth EVER!”
jackthejust on the App Store. 4.8 out of 5 rating.
