DEAD YOURSELF

Dead Yourself is a mobile app originally developed to support the return of The Walking Dead Season 3 in early 2013. It was available on both iOS and Android and released in 15+ languages, including English, Spanish, Chinese, Russian, and more.

I managed the project on FOX’s side, collaborating with our US’ counterparts at AMC. The app quickly became a global hit reaching millions of downloads in a very short time and, thus, remained as the most successful FOX-branded app for many years.

Transform yourself into a realistic zombie from The Walking Dead with the official free app.

Simply take or import a photo of yourself and edit your photo using the incredibly realistic zombie eyes, mouths, and props from The Walking Dead; then watch your creation come to life! Enjoy all of the 40+ high resolution eyes, mouth, and props.

«I have downloaded other zombie booths, but all they did was place gross mouths, eyes, so on. The stickers never even matched! But with this app, it is VERY realistic. Everything is in its right place, the face shaping and texture is very nice, this app just does it Perfectly! Plus, there are several eyes, mouths, props, and shades! This is probably the best zombie booth EVER!»

jackthejust on the App Store. 4.8 out of 5 rating.

Client
FOX Networks Group
Year
2013 - 2017
Services
Proect management. Digital campaign.