OUTCAST ART
The Outcast Art project was a groundbreaking initiative designed to promote the horror series Outcast and its international debut on FOX. Based on the comic by Robert Kirkman and Paul Azaceta, the show, starring Patrick Fugit, explores chilling themes of demonic possession and psychic trauma.
To build anticipation for the series launch, we launched the hashtag #OutcastArt, enlisting talented graffiti artists from around the world. These artists recreated panels from the comic, which, when assembled, previewed a key scene from the show. This innovative approach created a captivating media tease, generating buzz and excitement leading up to the show’s premiere.
An award-winning project.
Developed together with Red Bee Creative, Outcast Art earned the following accolades: Promax BDA UK Gold Winner 2016, Clio Key Art Awards Grand Prize 2016 and Promax BDA USA 2017 Gold Winner: Best Stunt Promotion Package.
The Outcast Art launch campaign yielded remarkable results, surpassing expectations in both engagement and reach. The innovative project achieved over four minutes of dwell time, indicating deep viewer interest and interaction. The campaign generated more than four million impressions across 125 countries, demonstrating its extensive global impact.
Additionally, the campaign garnered an impressive 18.7 million social media views, reflecting strong online engagement and enthusiasm. Coupled with excellent reviews for the first season of the show, these results underscored the campaign’s success in driving visibility and excitement for Outcast.
