OUTCAST ART
Outcast Art was a project designed to promote the horror show Outcast and the international launch of its first season on FOX. The show, starring Patrick Fugit, was based on the Robert Kirkman and Paul Azaceta comic of the same name and dealt with frightening themes of demonic possession and psychic scarring.
Therefore, the Outcast Art project (#OutcastArt) charged talented graffiti artists from around the globe to re-create panels that, when strung together would preview a scene from the show for its launch campaign. The way the project unfolded was the ultimate media tease.
![outcast-mural-imac outcast art murals website](http://rodrigobujan.com/wp-content/uploads/2019/05/outcast-mural-imac.png)
An award-winning project.
Developed together with Red Bee Creative, Outcast Art earned the following accolades: Promax BDA UK Gold Winner 2016, Clio Key Art Awards Grand Prize 2016 and Promax BDA USA 2017 Gold Winner: Best Stunt Promotion Package.
![outcast-mural-mockup-10 outcast art murals website](http://rodrigobujan.com/wp-content/uploads/2019/05/outcast-mural-mockup-10.jpg)
![outcast-mural-mockup-10b outcast art murals website](http://rodrigobujan.com/wp-content/uploads/2019/05/outcast-mural-mockup-10b.jpg)
![outcast-mural-mockup-10c outcast art murals website map](http://rodrigobujan.com/wp-content/uploads/2019/05/outcast-mural-mockup-10c.jpg)
The results for the launch campaign were stunning: over four minutes of dwell time, over four million impressions spanning 125 countries and 18.7 million social media views to go along with great reviews for the first season of the show.
![mural-big-768x768 outcast art murals patrick fugit signing](http://rodrigobujan.com/wp-content/uploads/2019/05/mural-big-768x768.jpg)
![mural-small-1-1200x600 outcast art murals grsffiti artist](http://rodrigobujan.com/wp-content/uploads/2019/05/mural-small-1-1200x600.jpg)
![mural-small-2-768x384 outcast art murals](http://rodrigobujan.com/wp-content/uploads/2019/05/mural-small-2-768x384.jpg)