OUTCAST

Based on a comic book by The Walking Dead creator Robert Kirkman, Outcast was FOX’s major push for 2016. Produced by FOX’s international studio, the show was backed by a substantial marketing effort aimed at securing global success for the entertainment company.

I played a key role in this campaign by spearheading all digital initiatives. My responsibilities included developing and executing the social media strategy, crafting creative content, coordinating experiential stunts, creating and distributing digital assets, and managing live-event coverage. This comprehensive approach ensured that Outcast achieved significant visibility and engagement on a global scale.

Possession is just the beginning

Kyle Barnes (Patrick Fugit) is a reclusive and haunted young man estranged from his family due to a dark episode that reminds him his childhood experience with his mother after she became possessed by a demon force. When the possession of young boy by evil proves too much for the local priest (Philip Glenister), curiosity draws Kyle to the battle and he begins to understand his role in the shadow war against the evil that took his mother and stole his chance for happiness.